Our Story

For over three generations Serli & Siroan has been providing exceptional artisanship. We are committed to upholding old world standards and the tradition of hand craftsmanship.

Only the finest craftsman in our studios with extraordinary care and workmanship handcrafts every piece.

Handcrafted fine jewelry is rare as Serli & Siroan creates the most exquisite designs using platinum, yellow and white gold. Each masterpiece created will always be cherished, as they are cultivated with the highest of honors.

As unique as the items we carry there is only one Serli & Siroan. This enables us to remain focused and serve each unique customer to their fullest expectations. It’s our philosophy of service that started back in the mid 1970’s when we opened our first store in downtown Toronto. Located in Yorkville operating under family ownership founded by Jacob & Denchali Siroan it grew into one of the most successful single unit fine jewelry stores in Toronto.

Serli & Siroan gained national prominence with loyal customers in all 13 provinces and multiple states in the U.S. Whether shopping for engagement rings, wedding bands and fine jewelry online or visiting our jewelry store in Toronto there is nothing like Serli & Siroan.